We all know that as shoppers we’re more likely to stop and look at a product, or make a purchase, if the stall or product display is visually appealing.
People forget what you did but they’ll remember how you made them feel.
In the retail industry we’re constantly hearing how consumer attitudes have changed, shoppers no longer want to simply shop.
PR Assistant and keen gamer, Damien Horwood, discusses the recent Google Stadia news and speculates on how the new platform will affect the world of Influencer Marketing in the gaming industry.
Just how big a role did influencer marketing play and is Fyre Festival the first-time people have been burned from using influencers?
Lane 189, a shopping destination in Shanghai, has been built to re-position the typical mall into a vertical city centre. Featuring a vertical public square, this ‘lifestyle centre’ provides a place for Shanghai’s young professionals to meet.
During 2018, Shoppertainment raised over £1500 for Hope House Children’s Charity through a number of activities including the Manchester Half Marathon and Manchester 10k as well as the Cader Idris Trek that we completed in August.
Clare Andrew talks to Revo about how retailers need to adapt their Black Friday sales strategies and sell the experience to keep shoppers interested.
Shoppers took ownership of their local centre’s public artwork one social post at a time.
Managing Director Clare Andrew discusses the impact of technology on shopping centres and how the rise of new technology has transformed the landscape of centres with Property Week.
Held in the Mayfield Depot, an abandoned train station at the heart of one of Manchester’s biggest regeneration projects, the party marked the start of the two day conference and set the tone for things to come.
The Shoppertainment team returned once again to exhibit at the annual Revo 2018 conference.
We’re delighted to announce we’ve been shortlisted for a Northern Marketing Award in the ‘Best CSR Campaign’ category. This is for our work on the UK’s first shopping centre Micro-Park that we helped create with Birchwood Shopping Centre.
The Shoppertainment team conquered Cader Idris in Snowdonia National Park and raised money for Parkinson’s UK and Hope House Children’s Charity.