Shoppertainment partnered with Street Kings to introduce a groundbreaking experience at several shopping centre’s across the UK. Among the carefully selected venues was St Johns Shopping Centre in Liverpool, a city synonymous with the iconic show’s filming locations. Given the close ties between the team behind the bar and Liverpool, it was the ideal launch location.
This exceptional bar offered shoppers an exclusive opportunity to indulge in official Peaky Blinders branded alcohol, featuring standout selections like the Peaky Blinder Spiced Dry Gin and Peaky Blinder Black Spiced Rum.
The results were nothing short of spectacular. Not only did the bar become a must-have attraction for festivals, outdoor events, and weddings, but it also significantly elevated foot traffic and dwell time at every centre it graced. This translated into a substantial boost in sales, with St John’s Shopping Centre reporting an impressive 35% increase in revenue, thanks to the heightened footfall generated by this unique event. The bar’s popularity extended far beyond its physical presence, gaining widespread media coverage and leaving a lasting impression on thousands of delighted visitors.