Costa Coffee Express Van Embarks on a Festive Tour Across the UK
Delighting Shoppers with Complimentary Samples of Their Exclusive Christmas Iced Coffee Flavors.
In a heartwarming holiday initiative, Costa Coffee took their show on the road with the Costa Coffee Express Van, spreading seasonal cheer from one end of the UK to the other. This captivating campaign featured the introduction of their Limited Edition Christmas flavoured iced coffee, much to the delight of coffee enthusiasts.
But that’s not all – Costa Coffee added a delightful twist to the festivities. Accompanying the van was a friendly and recognisable costume character, none other than the beloved Costa Gingerbread Man. However, in a playful narrative, this festive figure had “escaped” from Costa’s head office, setting off on a whimsical adventure. The challenge was now in the hands of the public, who had to embark on a digital treasure hunt to locate the mischievous gingerbread fugitive.
The interactive social media campaign was abuzz with excitement as shoppers eagerly deciphered hints and clues, diligently posted on Costa Coffee’s social media platforms. It was a delightful and engaging way to involve the community, turning shoppers into sleuths on a quest to reunite with the elusive Gingerbread Man.
This heartwarming initiative captured the essence of the holiday season, blending the joy of sharing with the thrill of adventure. Costa Coffee’s Express Van tour and interactive campaign left a trail of smiles, warming hearts as it journeyed across the UK.