In the midst of the unprecedented challenges posed by the first Covid-19 pandemic lockdown, a remarkable nationwide campaign was born. It was a campaign that sought to illuminate the boundless compassion and resilience of communities across the UK. Together, we embarked on a mission to collect and showcase the inspiring artwork and images that captured the local community’s unwavering commitment to acts of kindness and support during this trying time.
A Tapestry of Compassion:
Our campaign reached out to the hearts of individuals, encouraging them to share their experiences and snapshots of kindness via social media. What unfolded was nothing short of extraordinary – a virtual tapestry woven from hundreds of photos and images that beautifully illustrated communities coming together in solidarity. From the tireless efforts of key workers to the heartfelt drawings crafted by children and families during lockdown, each contribution was a testament to the indomitable human spirit.
The Artistry of Unity:
Behind the scenes, our dedicated in-house design team meticulously curated and compiled this breathtaking mosaic of compassion. Their artistry transformed these heartfelt submissions into striking vinyl’s and murals that would soon grace the heart of town centres across the nation.
Inspiring a Sense of Community and Positivity:
The vinyl’s and murals, once installed in bustling shopping centres, brought forth a profound sense of community spirit and positivity. As shoppers embarked on their retail journeys, they were met with the visual spectacle of their own communities’ kindness and resilience. In the face of adversity, these displays served as a powerful reminder that compassion and unity prevail.
A Tribute to Local Heroes: Marcus Rashford Joins the Campaign:
In one remarkable twist, our campaign gained the attention of none other than Marcus Rashford, a local hero and football sensation renowned for his dedication to supporting vulnerable communities during the pandemic. His endorsement added an extra layer of significance to our mural in Wythenshawe Town Centre, where he himself was featured as a symbol of hope and compassion.
A National Celebration of Compassion:
This nationwide campaign was a testament to the enduring power of community and compassion, a beacon of light in the midst of uncertainty. It showcased the remarkable resilience of individuals, communities, and the nation as a whole, leaving an indelible mark on our collective memory.
Other examples of community murals