Our collaboration with Coca-Cola extends far and wide,
encompassing their iconic UK tours that run throughout the year. From the world-famous Coca-Cola Christmas Truck Tour to the exhilarating summer releases of new flavours and the heartwarming ‘Share a Coke’ campaign, our partnership is deeply ingrained in some of the brand’s most beloved national endeavours.
Objective: Our overarching objective is to cast the widest net possible, engaging with diverse audiences in a personalized manner, and delivering a unique and unforgettable experience.
Solution: Shoppertainment has proudly joined forces with Coca-Cola to elevate customer engagement during the ‘Share a Coke’ campaign. To achieve this, we orchestrated an ingenious approach that ensured shoppers not only savoured their own personalized Coca-Cola bottle but also relished the ambiance of a rooftop terrace – a perfect setting for a memorable encounter.
The magic happened as shoppers, delighted by their personalized Coca-Cola experience, shared their photos and experiences across the digital landscape, exponentially increasing exposure and sparking conversations that extended beyond the shopping centre.
Results: The outcome was nothing short of fantastic. Shoppers revelled in the music-filled atmosphere and the refreshing delight of an ice-cold Coca-Cola. This engagement strategy, underpinned by our expert execution, generated a significant uptick in social media activity, creating a ripple effect of brand awareness.
Moreover, this partnership with Coca-Cola achieved the remarkable feat of boosting footfall across all Shoppertainment locations. Our collaboration with this iconic brand continues to transcend boundaries and leave a lasting impression on consumers nationwide, reaffirming our commitment to delivering exceptional and memorable experiences.