SHOPPING CENTRE COMMERCIALISATION

By renting vacant shopping centre space, landlords can increase the revenue a property generates. Whether it’s from renting out the space to a pop-up kiosk, coin operated machines or to provide space for a one-off event, commercialisation allows landlords to reap the maximum possible returns from a centre while also providing multiple benefits for shoppers.

Shoppers are always looking to experience something new. Meanwhile, brands are always trying to reach new audiences. Commercialisation provides the perfect opportunity to fulfil both these needs. It simultaneously offers brands a new way to reach potential audiences and helps shopping centres provide a unique shopping experience.

By providing your shoppers with more to experience you will naturally increase the time they spend in your centre. Whether it’s as simple as a kiosk selling phone accessories, vending machines or a one-off event shoppers can interact with, commercialisation ensures your shoppers have a unique and varied experience. Consequently, this drastically increases dwell times.

Commercialisation allows you to create memorable, varied experiences for your customers. Consequently, this will drive further footfall into your centre because you’re offering something more. By allowing you to offer a varied experience tailored to your customers’ needs commercialisation ensures you can appeal to as many potential customers as possible naturally increasing the number of people who visit your centre.

By adapting your empty space you can take advantage of seasonal events to ensure you’re providing the best possible experience all year round. It could be as simple as a pop-up stall selling personalised baubles for Christmas or an egg hunt event over Easter. Capitalising on vacant space can be a great way to tie into seasonal events and create an experience your customers will never forget.