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INCREASE INCOME FROM YOUR MALL PROMOTIONAL SPACE

It is imperative that space within a shopping centre is utilised to its full potential in order to maximise income. This can be achieved through mall commercialisation opportunities, such as:

  • Promotions
  • Concessions,
  • Retail merchandising units,
  • Coin operated machines
  • Vending
  • Advertising opportunities
  • Digital media
  • Sponsorship

We create commercialisation strategies that guarantee to bring experiences to shoppers up and down the country and will simultaneously increase your income. Our team works with brands and traders that want to make use of the high footfalls within centres and retail parks. To find out more, or to book promotional space in a shopping centre, click here.

BENEFITS OF MALL COMMERCIALISATION

Gain Income

By making use of any vacant space, landlords can increase the revenue a property generates.  Whether it’s from renting out the space to a pop-up kiosk, coin operated machines or to provide space for a one-off event, commercialisation allows landlords to reap the maximum possible returns from a centre while also providing multiple benefits for the shopper.

Introduce New Brands To Shoppers

Shoppers are always looking to experience something new. Meanwhile, brands are always trying to reach new audiences. Commercialisation provides the perfect opportunity to fulfil both these needs. It simultaneously offers brands a new way to reach potential audiences and helps shopping centres provide a unique shopping experience.

Increase Dwell Time

By providing your shoppers with more to experience you will naturally increase the time they spend in your centre. Whether it’s as simple as a kiosk selling phone accessories, vending machines or a one-off event shoppers can interact with, commercialisation ensures your shoppers have a unique and varied experience. Consequently, this drastically increasing dwell times.

Increase Footfall

Commercialisation allows you to create memorable varied experiences for your customers. Consequently, this will drive further footfall into your centre because you’re offering something more. By allowing you to offer a varied experience tailored to your customers’ needs commercialisation ensures you can appeal to as many potential customers as possible naturally increasing the number of people who visit your centre.

Capitalise On Seasonal Events

By adapting your empty space you can take advantage of seasonal events to ensure you’re providing the best possible experience all year round. It could be as simple as a pop-up stall selling personalised baubles for Christmas or an egg hunt event over Easter. Capitalising on vacant space can be a great way to tie into seasonal events and create an experience your customers will never forget.

Promote your brand with

RMU’S & KIOSKS
We manage mall space lettings and we constantly supply new and innovative services and products to improve the shopper experience.

We supply and manage shopping centre RMUs and Kiosks as well as coin operated machines such as:

  • Children’s rides
  • Photo booths
  • Massage chairs
  • Drink & snack machines

Furthermore, we also work with companies to provide:

  • Lockers
  • Mobile phone charger merchants
  • ATM issuers
  • Toilet vending providers
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gardiner place rebranding

Promote your brand with

POP UP SHOPS

Pop up shops are a great example of shopping centre commercialisation. They can be used to promote a new product, generate awareness of a brand or simply sell merchandise for a short period of time.

Learn more about how you could open a pop up in a centre we work with here.

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commercialisation

Promote your brand with

PROMOTIONAL SPACE

The retail world is rapidly evolving and retailers now need to adapt their sales tactics to ensure they are still engaging with consumers.

Renting promotional space within shopping centres puts retailers in the perfect location to interact with their customers face to face in high footfall areas.

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  • Kiosk Example
    Nipa's Beauty

    Nipa’s Beauty was established in 2011 and was one of the first eyebrow kiosks to open in the UK…
    READ MORE

  • Vacant Space
    Gourmet Burger Bus

    Gourmet Burger Bus is the UK’s only dining experience of its kind in the UK and since opening in 2017…
    READ MORE

  • Food Kiosk
    Little Lotus Sushi

    The main aim of the brand was expansion and a kiosk in a centre such as The Broadway was the best way to achieve this…
    READ MORE

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