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SHOPPING CENTRE COMMERCIALISATION

Increase Income From Mall Promotional Space

Effectively occupying shopping centre space can help to boost income and bring in customers. Therefore, it is imperative that space within a shopping centre is utilised to its full potential. This can be achieved through mall commercialisation opportunities, such as:

  • Promotions
  • Concessions,
  • Retail merchandising units,
  • Coin operated machines
  • Vending
  • Advertising opportunities
  • Digital media
  • Sponsorship

We create commercialisation strategies that guarantee to bring experiences to shoppers up and down the country and will simultaneously increase your income. Our team works with brands and traders that want to make use of the high footfalls within centres and retail parks. To find out more, or to book promotional space in a shopping centre, click here.

BENEFITS OF MALL COMMERCIALISATION

By renting vacant shopping centre space, landlords can increase the revenue a property generates. Whether it’s from renting out the space to a pop-up kiosk, coin operated machines or to provide space for a one-off event, commercialisation allows landlords to reap the maximum possible returns from a centre while also providing multiple benefits for shoppers.

Shoppers are always looking to experience something new. Meanwhile, brands are always trying to reach new audiences. Commercialisation provides the perfect opportunity to fulfil both these needs. It simultaneously offers brands a new way to reach potential audiences and helps shopping centres provide a unique shopping experience.

By providing your shoppers with more to experience you will naturally increase the time they spend in your centre. Whether it’s as simple as a kiosk selling phone accessories, vending machines or a one-off event shoppers can interact with, commercialisation ensures your shoppers have a unique and varied experience. Consequently, this drastically increases dwell times.

Commercialisation allows you to create memorable, varied experiences for your customers. Consequently, this will drive further footfall into your centre because you’re offering something more. By allowing you to offer a varied experience tailored to your customers’ needs commercialisation ensures you can appeal to as many potential customers as possible naturally increasing the number of people who visit your centre.

By adapting your empty space you can take advantage of seasonal events to ensure you’re providing the best possible experience all year round. It could be as simple as a pop-up stall selling personalised baubles for Christmas or an egg hunt event over Easter. Capitalising on vacant space can be a great way to tie into seasonal events and create an experience your customers will never forget.

Promote your brand with

RMU’S & KIOSKS

We manage mall space lettings and we constantly supply new and innovative services and products to improve the shopper experience.

We supply and manage shopping centre RMUs and Kiosks as well as coin operated machines such as:

  • Children’s rides
  • Photo booths
  • Massage chairs
  • Drink & snack machines

Furthermore, we also work with companies to provide:

  • Lockers
  • Mobile phone charger merchants
  • ATM issuers
  • Toilet vending providers
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Promote your brand with

POP UP SHOPS

Pop up shops are a great example of shopping centre commercialisation. They can be used to promote a new product, generate brand awareness or simply sell merchandise for a short period of time.

Learn more about how you could open a pop up shop in a centre we work with here.

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Promote your brand with

PROMOTIONAL SPACE

The retail world is rapidly evolving. Therefore, retailers need to adapt their sales tactics to ensure they are still engaging with consumers.

Renting promotional space within shopping centres puts retailers in the perfect location to interact with their customers face to face in high footfall areas.

Find Out More

GET IN TOUCH TODAY

We’re based in Spring Gardens in the heart of Manchester City Centre. However, we work all across the UK. If you would like to speak to us about how we can work with you on shopping centre commercialisation, please don’t hesitate to get in touch.

address:

55 Spring Gardens, Manchester, M2 2BY

phone:

0161 817 5221