In honour of Hasbro's iconic Monopoly
board game reaching its remarkable 80th anniversary milestone, our client sought to commemorate this momentous occasion on a grand national scale.
The game, beloved by over a billion people across 114 countries and 37 languages, had seen players journey around the board, passing “GO” and collecting their salary for eight extraordinary decades.
The objective was to create an unforgettable experience that paid homage to the game’s enduring legacy and captured the hearts of players of all ages. National Monopoly tournaments were taken place at shopping centres across the UK, inviting players to showcase their strategic prowess. Prizes were awarded to top contenders, adding excitement and competitive spirit to the celebration.