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Why Shopping Centre Commercialisation Is So Important

Why Shopping Centre Commercialisation is so Important Today’s retail landscape is changing fast. Consumers are shifting their spending from traditional stores to online channels and mobile devices, and they are also downloading new apps to support their shopping habits. In addition, with millennials preferring experiences rather than products and services, retailers need to create more…

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Start 2023 the right way!

Start 2023 the right way! How to get the most out of your shopping centre with the use of digital marketing, experiential marketing and longer opening hours. We can help you this year, so start 2023 the right way and get in touch to see how we can help you with: Mall income Promotional Space…

FUSION advert 1

Fusion Trend for 2022

FUSION Trend for 2022 Your shopping centre is ticking over You have an agency looking after your commercialisation, another for PR, social and digital and another doing some adhoc events and promotions for you. WARNING! It is most likely that you aren’t maximising your marketing budget and potential income you can achieve from your scheme. In the…

Live Easter Egg Events

Boost Your Footfall With A Shopping Centre Event

Boost Your Footfall With A Shopping Centre Event How shopping centre events can benefit shopping centres and visitors alike! We talked recently about the benefits of experiential marketing – creating a shopping experience that engages directly with the customer.One of the most effective ways to interact more personally with your customers (and attract new ones),…

Experimental Marketing

What are the benefits of experiential marketing?

What are the benefits of experiential marketing? Engage with your customers like never before. When it comes to marketing there are quite a lot of buzzwords doing the rounds and experiential marketing is one of them. As a business owner, this can often feel overwhelming and slightly intimidating. Another common issue with marketing buzzwords is…

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Oh Hello Crazy Quarter!

Oh Hello Crazy Quarter! How did summer come and go so quickly? I don’t know about you but we’re certainly feeling a slight chill in the air and those long summer evenings are slowly disappearing (sob!). This can only mean one thing; we are teetering on the edge of Autumn (that appeared out of nowhere).…