Boost Your Footfall With A Shopping Centre Event
We talked recently about the benefits of experiential marketing – creating a shopping experience that engages directly with the customer.One of the most effective ways to interact more personally with your customers (and attract new ones), is via a shopping centre event.With online retail and delivery apps changing the nature of shopping, a physical experience is an unrivalled way to generate footfall.
Scan the calendar for inspiration
By arranging events that coincide with dates that traditionally see an upturn in shopping, you can capitalise on the increased visitor numbers.Mother’s day, Easter and of course, Christmas are just some of the recurring calendar staples that see people looking for inspiration.If your event can tie-in with these themes and also highlight your products and promotions, you might even lift the moods of bored and frustrated shoppers.
Appeal to children
It’s hardly a revelation – but kids get bored quickly being dragged around shops that don’t offer much for them in the way of entertainment or distraction.But if your event incorporates something that makes your retail space stand out to children, you’ll likely attract adults grateful for the break.Whether it’s with much-loved characters, or offering larger scale play options, by giving the kids what they enjoy, you’ll create an event that adults talk about.
By holding events that become something to look out for, for families, foodies, or niche shoppers, you can position your space as somewhere to come back to.If someone tasted something amazing at your event, or learnt a new makeup technique, or simply had 15 minutes without kids complaining, they’ll remember.And people who’ve had a positive experience at a shopping event are likely to tell other people, which might mean they come back with friends next time.
Foster the FOMO
By making sure there are plenty of visually appealing elements to your event, you’ll encourage people to share pictures and videos on their social profiles.And if people are using content created at your event to show that they’re having a positive time, others who see it will want to be there.This ‘fear of missing out’ (FOMO) will encourage footfall for your event and even more if you follow it up with another.
Ready to start planning your shopping centre event?
Are you inspired to put on an exciting event to bring curious customers to your shopping centre?Maybe you’re keen to try something different in terms of display options, incorporating digital or using promotional space in a new way.If you’d like to speak to a member of our helpful team about planning, marketing and managing your event, please get in touch.