Check out the hottest Shoppertainment news here. See our shopping updates and the latest new event experiences on offer.

light-up fruit decorations

Finding Inspiration

Finding Inspiration In the world of design, creativity is the driving force that turns abstract ideas into tangible masterpieces. As designers, hunting for inspiration is a crucial step in unfolding the creative process. Creating a repertoire of references will open the pathway to generating new ideas and make brainstorming easier, and one of the most…

New client infographic

NEW CLIENT!

NEW CLIENT We are excited to announce we been appointed as the marketing agency for Bolton’s shopping and leisure destination, Market Place Shopping Centre.   We will be responsible for delivering the Marketing Strategy, Social Media, PR, Digital and Creative Campaigns. We are looking forward to working with Rachel and the team at Moorgarth Group…

Nintendo Switch Mario Tennis Aces

Why Shopping Centre Commercialisation Is So Important

Why Shopping Centre Commercialisation is so Important Today’s retail landscape is changing fast. Consumers are shifting their spending from traditional stores to online channels and mobile devices, and they are also downloading new apps to support their shopping habits. In addition, with millennials preferring experiences rather than products and services, retailers need to create more…

FUSION advert 1

Fusion Trend for 2022

FUSION Trend for 2022 Your shopping centre is ticking over You have an agency looking after your commercialisation, another for PR, social and digital and another doing some adhoc events and promotions for you. WARNING! It is most likely that you aren’t maximising your marketing budget and potential income you can achieve from your scheme. In the…

Live Easter Egg Events

Boost Your Footfall With A Shopping Centre Event

Boost Your Footfall With A Shopping Centre Event How shopping centre events can benefit shopping centres and visitors alike! We talked recently about the benefits of experiential marketing – creating a shopping experience that engages directly with the customer.One of the most effective ways to interact more personally with your customers (and attract new ones),…

Woman yellow clothes

Oh Hello Crazy Quarter!

Oh Hello Crazy Quarter! How did summer come and go so quickly? I don’t know about you but we’re certainly feeling a slight chill in the air and those long summer evenings are slowly disappearing (sob!). This can only mean one thing; we are teetering on the edge of Autumn (that appeared out of nowhere).…

Black Friday shopping bags

How to Capitalise on Black Friday

How to Capitalise on Black Friday It goes without saying, but Black Friday is a key date in the retail calendar. Over the past few years, Black Friday has turned into a huge event across the shopping world and it’s crucial for retailers to be aware of how they can capitalise on this event over…