What are the benefits of experiential marketing?

When it comes to marketing there are quite a lot of buzzwords doing the rounds and experiential marketing is one of them. As a business owner, this can often feel overwhelming and slightly intimidating.

Another common issue with marketing buzzwords is that you end up feeling a sense of fear around missing out and end up trying a load of different things that yield very little to no result, instead of just focusing on what works well for your brand.

This is there experiential marketing is different. Sure, it might be a buzzword in the sense that everyone is talking about it. However, if there’s one thing to pay attention to, then it’s probably this.

So, whether you’re just getting started with your marketing strategy and have never heard of experiential marketing or are wondering if this is just more marketing hype, then in this post we are going to walk you through some of the benefits of experiential marketing.

Using experiential marketing creates a real-life customer experience

Since experiential marketing is often implemented during things like live events, it’s a great wat to really connect and engage with your existing and potential customers first-hand and in real time.

This not only allows your customers to try your products or services before they buy, but shows them what the experience of working with you would be like, giving them a very memorable experience with your brand.

It boosts brand awareness

Building brand awareness is crucial for maintaining the success of your business, and this is something that should be an ongoing effort.  When using experiential marketing tactics, such as events, you’ll be developing in-personal relationships between your brand and it’s customers, that will boost awareness in their minds.

It is more authentic

Customers nowadays are looking for a more personal and authentic experience when it comes to the products or services being marketed to them. Things like online ads often feel impersonal and like they’re being spoke at, instead of being included in the conversation.

With experiential marketing, you’re creating a sense of a two-way dialogue that allows your customers to feel like they’re being heard and that they’re more than just a means to an end for your business to make money.

Are you using experiential marketing?

Although there are many more benefits of experiential marketing we hope this post has given you some ideas for how it can be implemented successfully in your businesses marketing strategy.

If you are not currently using experiential marketing, then why not give it a go? Its a great way to engage your customers beyond more traditional marketing methods.

If you need help from an experiential marketing company that can work with you to develop and implement a strategy for your business, get in touch with our expert team today.