For ‘Bentall’s Blooming Summer’ we crafted a program of weekly events on Thursdays and Saturdays throughout the summer holidays – including two specifically tailored for adults to broaden the audience appeal. The diverse array of workshops was designed to educate participants on sustainable practices and nurture creative skills. We also had roaming performers to captivate and engage all visitors.
Our team also placed three selfie stations which also naturally heightened brand visibility through visitor’s social media, which also created a buzz leading to local influencers reposting the centre pictures which expanded our reach. These strategically placed selfie stations also facilitated movement throughout the different sections of the mall as visitors sought out the next one!
Our captivating performers of butterfly stilt walkers, bubble fairies, walkaround hedge men and strolling gardeners only heightened the interest in the workshops. These included creating pinecone bird feeders, a leaf pressing workshop, sunflower canvas painting and a floral wreath workshop, as well as many more!
With the vibrant installations creating photo opportunities, as well as the performers, ‘Bentall’s Blooming Summer’ was a triumph. The theme infused the centre with a botanical ambiance through vivid colours and floral decorations. We succeeded in enhancing footfall, boosting the brand recognition of the centre and extending it’s social media reach.
