X FACTOR AND BRITAIN’S GOT TALENT
We worked with the production teams of each brand to promote auditions across social media and traditional news sources. Each event naturally drew in large crowds to the centre. In fact, some people were queuing up hours before auditions opened in order to be among the first to try and impress.
The event allowed shoppers to interact with two of the country’s most well-known talent shows, X Factor and Britain’s Got Talent. Shoppers of all ages had the opportunity to take part in the open auditions. And, many have even been invited to take part in the next round!