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Showcasing Talent

X FACTOR AND BRITAIN’S GOT TALENT

 

x factor and britain's got talent

EVENT CONCEPT

Shoppertainment worked with both X Factor and Britain’s Got Talent brands to host open auditions across multiple centres to help them find contestants for the respective shows. Shoppers were given the chance to impress with everything from singing and dancing to magic tricks and comedy acts.

We worked with the production teams of each brand to promote auditions across social media and traditional news sources. Each event naturally drew in large crowds to the centre. In fact, some people were queuing up hours before auditions opened in order to be among the first to try and impress.

X Factor and Britain's Got Talent

THE RESULT

The event allowed shoppers to interact with two of the country’s most well-known talent shows, X Factor and Britain’s Got Talent. Shoppers of all ages had the opportunity to take part in the open auditions. And, many have even been invited to take part in the next round!

You can find out more about our experiential and brands service, here.