How VR Is Making Waves In Shopping Centre Marketing

Benefits Of Using VR Marketing Tools:

Immersive Virtual Spaces

One of the biggest challenges facing retailers is how to use their limited floor space efficiently. Many growing businesses utilise pop up shops or retail merchandising units (RMUs), which restricts the ways they are able to display and demonstrate their products to whatever floor space is available. By harnessing the power of VR, many businesses can design virtual spaces to showcase their products and services, where the limitations of space are determined by the retailer rather than their venue.

There are already plenty of examples of virtual spaces being used for this purpose. Companies like Nike, Gucci and Etsy have all utilised VR to create experiences for their customers, showing off their different products in specially designed environments. The incredible versatility of VR spaces also means you can scale your virtual spaces with your business, which lets you develop larger spaces to match your business growth.

Reduce Material & Transportation Costs

‘Build your own’ marketing campaigns used to be reserved for only larger companies, who had the money and resources to dedicate to producing lots of different components or products. That has all changed with the power of VR. Rendering everything within a digital environment saves businesses from having to produce expensive components and wasting precious materials and resources, so you won’t have any expensive manufacturing costs to worry about. It also means you won’t have to clutter your space with all your stock, providing more room for your knowledgeable staff to assist customers with finding their perfect purchase, thereby saving you from any transportation fees.

Personalised Interactions & Storytelling

The only thing better than finding the perfect product? Making it your own. But letting your customers experience full customisation is difficult with physical products, especially if you are a small or expanding business. Creating assets digitally means customers get to experience fully immersive customisation of their very own products – from shoes and clothes, all the way up to cars and furniture, and even entire rooms – without producing a single part!

Of course, it isn’t just your customers that get to let their imaginations run wild! As a retailer, you get full control over what kinds of products are on display and how much information your customers can see about each one. If you have a particularly unique or complicated product, providing helpful info on manufacturing details, pricing, shipping and other factors can help answer any questions potential buyers might have. The best part is that you can quickly change everything if you need to suit a different target audience or market, appealing to customers of all backgrounds and needs.