ECO-FRIENDLY CAMPAIGN
Shortlisted for the 2020 Sceptre awards, the Green Initiative at St John’s Liverpool saw the iconic St John’s beacon bathed in green light. The sponsorship raised awareness around adopting cleaner, greener ways of living; providing electric vehicle charging bays free of charge.
By monetising the beacon, additional annual income was generated. Plus the video that was linked to the promotion promoting sustainable energy got over 50,000 hits and the image of the ‘green’ beacon was one of the centre’s most engaging posts of 2019.
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