MY LITTLE PONY TOUR BUS
Brand Marketing Event
Visiting multiple shopping centres across the UK the My Little Pony tour bus treated shoppers to an unforgettable experience. The event was free and the aim was to gain more visitors for centres the bus visited.
Shoppers were treated to a full pony makeover before they were brought on board the tour bus. The bus was filled with various My Little Pony toys and merchandise. There were also craft areas on board as well as a ‘Boomerang Buddy Booth’ which provided the guests with the perfect setting for a photo op!
The My Little Pony Tour Bus event allowed shoppers to interact with one of the best-known Hasbro brands as well as providing a fun activity for children to take part in. The whole tour was a success drawing in massive crowds and gaining national media coverage.
Shopping centre events are perfect for boosting shopping centre footfall. When such events include a successful brand, the results are accelerated, with shoppers, retailers and the brand themselves reaping the benefits. To find out more about our experiential marketing, click here.