The 5 Best Discount Strategies To Get Shoppers Spending This Black Friday!
The Black Friday sales period is a huge opportunity for shopping centres and their stores to generate sales and increase brand awareness. With competitors going all in to appeal to potential customers, it’s now more vital than ever that your shopping centre stands out from the crowd with unique and interesting marketing campaigns.
If your stores are struggling to come up with fresh Black Friday marketing ideas, you can take the tips and tricks you learn from this blog and apply them to boost sales and drive customer footfall. Let’s dive in!
Why Should You Bother With Black Friday?
Black Friday is a hugely popular event where retailers offer massive savings on a wide range of products and services. Black ‘Friday’ (29th of November) typically lasts until Cyber Monday (2nd of December) rather than just one day, giving shoppers more time to grab a bargain. But, with so many brands competing against each other, how do you ensure your stores draw in the crowds?
We all love to bag a bargain, but for brands, Black Friday can sometimes seem daunting. It’s hard to know where to start when it comes to creating your marketing campaign, and it can be tough to create unique strategies for each of your stores, especially if certain brands might not feel comfortable offering discounts. Fortunately, there are plenty of ways you can approach Black Friday that will suit a variety of your retail brands.
To draw customers in, you need a solid combination of the following:
- A good understanding of your product & customer base
- Appealing offers
- Well optimised marketing channels
With that in mind, here’s 5 top tips to get your retailers started with their marketing campaigns, so you can make the most of Black Friday.
1: Create Gift Or Store Guides
Your customers want to be directed to the hottest deals around, so making it easier for them to find savings is a must. Creating a store or gift guide means shoppers know exactly which store to go to get the best bargains on specific items. Store guides massively increase the exposure of your retail brands, whilst also letting your customers compare deals against one another to pick the best one for themselves.
2: Run Multiple Offers
Some brands will run store-wide discounts on all of their products, but offering additional range-specific savings can make some products significantly more attractive to customers. This also helps businesses which are looking to get rid of remaining seasonal stock in the run-up to Christmas, particularly clothes, furniture or tech stores.
3: Bulk & Bundle Buys
What’s better than grabbing your favourite product at a great price? Buying more than one! Offering deals on bulk-buys or bundle purchases can help sell large volumes of stock, and allows retailers to sell less well-known items alongside popular ones, increasing product and brand awareness.
4: Countdown To Savings
Countdown timers are brilliant at communicating the urgency of limited-time sales. Stressing the ‘limited-time’ aspects of your deals can convince customers to check out potential savings, creating a sense of curiosity and persuading buyers to speed up their purchases by tapping into customer’s ‘fear of missing out’ (FOMO). In addition, you could also add countdown timers to pre-sale sign-up events, where customers can register for further discounts or exclusive content offers.
5: Push New Products
Black Friday is a great time to advertise deals on existing products, so why not also use it to show off your brand-new stock! New arrivals generate a buzz even without the added attention Black Friday sales generate, meaning you could potentially boost your sales simply by choosing to align the release of your new stock with the yearly discount event.
Promote Black Friday With Us!
If you’re still unsure about how to make the most of Black Friday this year, our experts at Shoppertainment can help. We manage shopping centre commercialisation for over 100 locations across the UK, developing and deploying leading marketing strategies for shopping centres and their stores.
To find out more about how Shoppertainment can help transform your shopping centre this Black Friday, get in touch with one of our team today for more information.