What Makes A Winning Exhibition Stand?

busy exhibition stand


Exhibitions are the perfect place to showcase your products and services to potential clients, industry leaders, and eager members of the public. But if you want your business to leave a lasting impression, you’ll need to draw in the crowds – that means competing against other stands to win visitors’ attention.

So if you want to know how you can get the edge over your competitors and bolster your leads, keep reading to discover all the latest tips and tricks for designing a striking exhibition stand!

Know Your Audience

Start with what you know: your customers. Your business has extensive experience in its industry, so the best thing you can do is apply that knowledge about your customers back into your design. Focus on appealing to the demographics of your target audience – take age, gender, interests, and other characteristics into account. Ask yourself what clients are looking for in a product or service, and how you might want to communicate or engage with those features. Always consider how the target audience will react to design decisions: from lighting and graphics, to music and interactive elements.

Get Creative

When it comes to exhibition stands, creativity is key. Thinking outside the box will make you distinct, and in the world of exhibition stands, there’s nothing better than being bold. Inventive use of lighting creates an atmosphere, which can be perfect for setting the scene as you talk your audience through a new product. Using appealing graphics, logos, and fonts can help make your display really pop, but why not go one step further and change the shape of your stand entirely? Boxy designs are the standard for many exhibitions, so changing up the size and structure of your display can make your company stand out from the competition. You’ll want something that catches the eyes of attendees from afar while also looking inviting from up close.

But, before you whip out your pencil and start sketching ideas, there’s a couple of other aspects to think about. You might choose to play with the dimensions of your display, but there might be height or floor restrictions in the venue limiting what you can do. Then there’s the transportation of your stand. How will you move it between venues? Will it be too heavy to move all in one piece? How will making it modular affect the strength of the structure? Address these questions before you start brainstorming ideas to save you time and money during the design phase.

Lay Everything Out

When choosing the best layout for your exhibition stand, you should think about how visitors will use your space. People will naturally move through spaces in a functional way. That’s why open-plan living spaces are so popular – because it creates a flow of movement between functional areas like the kitchen, dining, and lounging areas. If you’re planning on incorporating functional areas into your space (VR experiences, interactive panels, product samples, etc.) consider which paths users might take. Furniture and partitioning walls can guide visitors around without making the floor space feel cluttered.

Location, Location, Location

It might not seem that important at first, but the location of your stand can drastically affect how many attendees will be visiting. Positioning your display strategically is a great way to make the most of foot traffic on the day – stands near the entrance, cafés, toilets or other important locations will get the best footfall. As soon as you can get your hands on the event floor plan, the better, so you can start thinking about where your stand would fit best.

Make Use Of Technology

Technology: it’s a deal-breaker when it comes to exhibition stands. By far the best way to engage with your audience is to give them the opportunity to experience your product or service for themselves, and with so much new and exciting tech to pack into your display, there are plenty of options to cater to all kinds of businesses. VR experiences are becoming more and more popular, since all kinds of virtual environments can be generated to demonstrate a variety of locations and services, but you don’t have to invest in an expensive headset to make the most out of your display! Interactive panels can be a fun, engaging way of introducing visitors to features or products, and Bluetooth sensors can trigger actions when visitors walk by, enticing them in with a personalised message or avatar.

Acoustic Considerations

It might sound surprising, but acoustics are one of the most important parts of any exhibition stand. Using sound-dampening materials to absorb the noise from the bustling crowd can make it easier for visitors to hear your brand representatives. Acoustic textiles mean you can turn your display into an area of quiet respite for attendees, encouraging them to walk in and discover what’s on offer.

Consistency Is Key

The best exhibitions pair their designs and excellent build quality with their brand representatives’ expertise and experience. Finding the best solution whilst staying on-brand and being true to the business can be tough, which is why successful companies work with a marketing and design team to achieve their exhibition objectives.

By partnering with an agency like Shoppertainment, you can navigate the competitive world of exhibitions and corporate events knowing help is available at every step of the process. Our experienced team can help design the perfect marketing strategy to promote your brand and maximise leads at exhibitions. Please contact us today for further information, or check out our Exhibition Stand Design Agency page to discover more!

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