Social Media Strategy For Shopping Centres

Here’s everything you need to know about social media strategies when it comes to driving footfall in shopping centres and increasing your brand awareness.

How Social Media Benefits Shopping Centres

Social media platforms have become powerful tools for shopping centres to connect with their customers, boost brand visibility, and drive foot traffic to their stores. This is why it’s crucial to have a social media strategy, as part of your overall digital marketing strategy, for shopping centres. Here are some of the ways social media can benefit shopping centres…

  • Increased brand awareness – By establishing a strong social media presence, shopping centres can reach a wider audience and increase their brand visibility. They can showcase their unique offerings, share updates on any promotions and events, and engage with potential customers. This helps to create brand awareness/recognition and attract new visitors to the shopping centre.
  • Targeted advertising – Social media platforms provide advanced targeting options, allowing shopping centres to reach specific demographics and tailor their advertising campaigns accordingly. They can target users based on their location, interests, age, and more. This enables shopping centres to deliver personalised and relevant content to potential customers, increasing the chances of engagement.
  • Customer engagement and feedback – Social media platforms offer a direct line of communication between shopping centres and their customers. Shopping centres can engage in conversations, respond to queries, and address concerns in real-time. This fosters a sense of community and builds trust with customers. Additionally, shopping centres can gather valuable feedback through comments, reviews, and surveys, helping them improve their offerings and customer experience. 
  • Influencer collaborations – Collaborating with influencers on social media can be a powerful marketing strategy for shopping centres. Influencers have dedicated followings and can promote products and events to their engaged audience. By partnering with relevant influencers, shopping centres can tap into their reach and credibility, driving more traffic and generating interest in their offerings.
  • Showcasing products and promotions – Social media platforms provide shopping centres with a visual platform to showcase their products, promotions, and events. They can share high-quality images, videos, and stories that highlight the unique features and benefits of their products. This creates an immersive and engaging experience for users, enticing them to visit the shopping centre and make purchases.
  • Building a loyal community – Social media allows shopping centres to build a loyal community of followers and customers. By consistently sharing valuable content, such as behind-the-scenes glimpses, and exclusive offers, shopping centres can cultivate a sense of exclusivity and loyalty among their audience. This encourages repeat visits and word-of-mouth recommendations.

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    The Benefits of Social Media Strategies for Shopping Centres and Customers

    With increased brand awareness as a result of being exposed at a higher rate via social media, footfall is likely to increase within the shopping centre. This means a higher possibility of sales/purchases and generating more revenue within the shopping centre.

    Having a social media presence allows shopping centres to connect with customers, share updates on sales and promotions, and even showcase new products. It’s a great way to engage with the community and build a loyal customer base.

    Customers can reach out to ask questions conveniently via social media platforms. This can encourage customers to visit the shopping centre as they can access information easily like opening times, and being aware of any current sales before visiting the shopping centre.

    Customers can share their shopping experience via social media. Therefore, customers can read reviews of stores/products and this can encourage them to visit the shopping centre.

    Let Us Help You With Your Social Media Strategy!

    Having a social media strategy for shopping centres is so important to remain competitive. Social media offers numerous opportunities, including increased brand awareness, targeted advertising, customer engagement, influencer collaborations, product showcasing, and community building. It’s an effective and cost-efficient way to grow your business and customer base. Let us help you come up with a social media strategy that is specifically tailored to your shopping centre today!