Shopping Centre Marketing

Creative unique experiences for your shoppers

Building engagement, loyalty & understanding

The Shopping Centre Marketing Specialists

From immersive events to engaging promotions, we specialise in creating unforgettable moments that drive consumer engagement and increase shopping centre footfall. 

Boost Footfall

By hosting a regular series of events shopping centres ensure they are giving their shoppers a new reason to visit every time. Events naturally generate interest from shoppers and can be fundamental in drawing in larger numbers.

Get to know your customers

Events give you the opportunity to interact with shoppers while also getting to know them better as a demographic. Events can be used to help centres gather information on customers’ needs and wants, from gauging interest for different brands or products, to generating ideas for future events. This type of information is invaluable as it allows you to see what is and isn’t working and therefore make sure their future efforts will be more effective.

Build a presence and increase exposure

To drive footfall customers need to know what you have to offer, they need a reason to come to your centre over your competitors. That reason needs to be more than just your retail offering. We can develop a strategy that incorporates the full marketing mix and uses various channels to talk to your existing and targeted customers. We help you build your brand and presence through creative that is designed to attract the demographics suited to your place. Working with local stakeholders and through the correct advertising and communication channels we help you gain exposure of your centre.

Increase customer loyalty

Our marketing strategies drive customer loyalty through building relationships with the wider stakeholder community. This can be through footfall driving events, talking to your customers through direct marketing, building wider community relationships and creating a reason to visit the centre. We understand places and the need for customer loyalty.

Shopping Centre Marketing FAQs

Shopping centre marketing is about creating engaging experiences that attract shoppers and increase footfall. Shoppertainment Management specialises in developing creative events, promotions and campaigns that make each visit memorable.

Regular events and promotions give shoppers new reasons to visit. Shoppertainment Management helps shopping centres design and run experiences that drive interest, attract visitors and encourage repeat trips.

Activities include immersive events, promotional campaigns, loyalty initiatives, community engagement and direct marketing. Shoppertainment Management plans and executes these strategies to maximise shopper engagement.

Events and promotions allow centres to gather valuable insights on customer preferences and behaviour. Shoppertainment Management helps collect and analyse this data to improve future marketing efforts.

A comprehensive marketing strategy ensures your centre stands out from competitors. Shoppertainment Management combines events, advertising, stakeholder collaboration and communication channels to build your brand and attract the right audience.

By building relationships with shoppers and the wider community, shopping centres can encourage repeat visits. Shoppertainment Management develops campaigns that foster loyalty through engaging experiences and meaningful interactions.

Yes. Shoppertainment Management works with shopping centres of all sizes, tailoring strategies to their unique needs to drive footfall, engagement and long-term loyalty.