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WE CREATE, CURATE AND COLLATE CONTENT TO ENGAGE AUDIENCES

WHAT IS DIGITAL MARKETING?

You need to be accessible to your audience at all times and in today’s world that means being online. Digital marketing is all about helping you to connect with your audience.

At Shoppertainment, our digital marketing experts understand all aspects of the digital world. Therefore, we can help to craft strategies that will ensure you connect with your digital audience.

Our Digital Marketing service includes:

  • Website Management
  • Social Media Management
  • Email Marketing
  • Providing Customer Service
  • Reports
  • SEO

THE BENEFITS OF DIGITAL MARKETING

Increase Engagement

Using digital marketing can help you to increase the ways audiences engage with your centre. Whether it’s through social media, email marketing or blog posts, digital marketing can help you to better engage with your audience by providing them with an all-round better experience and therefore have a positive effect on things like customer loyalty.

Target Specific Audiences

Digital marketing allows centres to better target specific audiences with their marketing material. Consequently, this ensures that it is being seen by the right people and that you aren’t wasting money on tactics that aren’t reaching anyone.

Whether it’s through Search Engine Optimisation techniques to ensure your website is visible or PPC that targets potential audiences based on their characteristics and demographics.

Extended Reach

Digital marketing can expand your reach far beyond what would traditionally be possible. By reaching audiences digitally you bypass obstacles such as physical location or accessibility, ensuring that your content reaches as many people as possible. This therefore expands your potential audiences and increases your footfall.

Define Your Personality

Through using carefully crafted content such as blog or social media posts you help to give your centre a distinct personality that audiences can interact and engage with. Having a personality helps your centre to stand out from competitors as well as making it more memorable to your audience.

Measurable

 Digital marketing allows you to take the guess work out of whether your marketing strategy is working. It utilises technology to provide real-time analysis allowing you to see what is working and adapt what isn’t.