Making The Most Of Back To School Season
It’s that time of year when shoppers turn their attention away from summer savings and holiday hauls to start focusing on the new school year ahead. Whether your customers are scouring for stationery, browsing for bags, or searching for school uniforms, the back to school season presents a fantastic opportunity to increase foot traffic and boost your sales.
What Makes The Back To School Season Special?
Many sales opportunities shopping centres offer are very enticing for shoppers, but customers still have a huge choice about what they want to purchase depending on their personal preferences. The back to school season is completely unique in this regard, as it might just be the only time when shoppers have to make purchases.
How To Take Advantage Of Back To School Season
If you’re looking to take advantage of the back to school mania, here are some of the best ways you can draw customers into your stores with a fantastic marketing campaign for your shopping centre.
Stack Savings With Sales Promotions
Putting on a sale always gets people’s attention, but there’s no better time to discount your products than the back to school season. Entice your shoppers with savings on the items they can’t do without, like stationery, uniforms and shoes. Many shops also like to throw in a few extras like bulk deals, coupons and discounts on future purchases. But, to capture the most foot traffic, your main focus should be on providing affordable prices to your customers. Back to school shopping can get expensive quickly, so keeping prices low gives shoppers the reassurance they need to complete their purchase.
Tailor Discounts To Specific Customer Needs
Utilising your knowledge of customer purchasing decisions can help you develop more targeted campaigns to drive foot traffic. Certain items will be a must-have for your customers, whilst others will be aspirational purchases. Understanding customer insights and how and why shoppers choose their products can help you create a back to school campaign that is effective and impactful.
Fun For All The Family
We all know how quickly children outgrow their clothes, so many parents bring them along to make sure everything fits before they head to the checkout. But since parents aren’t the only ones influencing the purchasing decision, this allows you to utilise a secret weapon in the world of family shopping…the power of persuasion! Colourful designs, trendy ideas and exciting branding can help entice children to choose certain products over others and encourage their parents to pick your stores for all their back to school shopping needs.
Savings For Students & Teachers
Even though it’s the parents out to find the best back to school deals, it’s worth remembering that they aren’t the only ones looking to bag a bargain. By targeting your back to school campaigns towards students and teachers too, you can broaden your customer base and attract more footfall to your stores. Discounts on stationery, clothing and tech are always attractive to those attending university or planning ahead for the new school year.
Benefits For Customers
Sometimes the back to school season can be stressful, so it’s important that your shoppers have an experience as relaxing and easy as possible. Customers get to enjoy reductions on the things they need the most, meaning they can get everything they need at an affordable price. Bulk discounts targeting wider customer bases mean teachers, students and parents all get to enjoy more for less.
Benefits For Retailers
Enticing offers and exciting campaigns help to increase sales, promote brand awareness and allow shops to provide a touchpoint to establish relationships with customers, keeping them coming back for more. Catering to a wider variety of customers also means that more people can find the products they need before they start the new school year, driving foot traffic and further boosting sales throughout the summer months.
If you’re unsure about how to begin creating a back to school marketing campaign for your shopping centre, Shoppertainment Management can help. We have years of experience crafting tailored-made campaigns for retailers, producing inspiring and effective solutions using a variety of marketing strategies. Contact us today to find out more about how we can help transform your shopping centre!