Located in Warrington, Birchwood Shopping Centre is a real community hub. Shoppertainment have been working with the centre for a number of years on their marketing. Following this, the idea of creating a micro-park stemmed from a piece of under-utilised space next to the shopping centre. The team wanted to use this space to create an area that would benefit the local community, be permanently used and help their chosen charity of the year, Risley Moss Action Group (RIMAG).
The launch of the
The team at Birchwood and Shoppertainment designed and built the park. with the help of volunteers. The aim was to bring local communities together.
The innovative micropark provides an enjoyable and diverse shopping experience for all ages and offers green space for local organisations, fitness groups and schools.