Looking back on 2024! From 465ft projections in the sky to secret basement raves and award-winning marketing campaigns, 2024 has been one to remember. Delivering memorable events and income maximising commercialisation strategies is our bread and butter but we always strive to do more and bring new brands and independent traders to give exceptional shopping experiences…
How To Succeed With Your Shopping Centre Loyalty App When it comes to developing an effective loyalty program for your shopping centre, one of the most effective ways you can engage your customers and keep track of shopper’s spending trends is through a rewards program. Let’s explore how you can transform your customer’s shopping experience…
Christmas Countdown! – How To Prepare For The Festive Frenzy Christmas is almost here, which means you’re probably thinking about what you need to do to prepare your shopping centre for the festivities! From decorating shop fronts to taking on extra staff, we’ve got a handy list of tips to help you get started with…
Digital Collaboration: How To Boost Your Shopping Centre’s Online Presence Shopping centres rely on brick-and-mortar retailers in order to generate revenue, utilising their many exciting stores and quirky brands as a selling point to physically draw in customers. However, the physical presence of your shopping centre is only one aspect which requires attention, as many…
The 5 Best Discount Strategies To Get Shoppers Spending This Black Friday! The Black Friday sales period is a huge opportunity for shopping centres and their stores to generate sales and increase brand awareness. With competitors going all in to appeal to potential customers, it’s now more vital than ever that your shopping centre stands…
For ‘Bentall’s Blooming Summer’ we crafted a program of weekly events on Thursdays and Saturdays throughout the summer holidays – including two specifically tailored for adults to broaden the audience appeal. The diverse array of workshops was designed to educate participants on sustainable practices and nurture creative skills. We also had roaming performers to captivate…
The Broadway pledged to their shoppers that they would pursue more sustainable options and invited them to join them in this commitment. This is an issue that is constantly at the forefront of people’s minds leaving them questioning how we can do more. With a larger organisation pledging this, it led to a community talking…
Making The Most Of Your Underutilised Retail Space In the age of online shopping, more and more stores are closing their doors and moving their business online. To keep up with modern shopping trends, shopping centres need to reinvent themselves in order to stay relevant and keep ahead of the competition, but with the decline…
Shopping Centre Customer Retention: What Keeps Shoppers Coming Back? Customer retention is important for any retailer, but ensuring that you maintain your customer base is even more critical to the ongoing success of shopping centres. Nurturing long-term customer relationships results in increased revenue, along with satisfied and loyal customers, through the effective implementation of consumer…
How VR Is Making Waves In Shopping Centre Marketing As marketing strategies continue to evolve, one fast-emerging avenue that businesses are beginning to use to boost sales can be found in the form of virtual reality (VR). Incorporating cutting-edge technology to intrigue audiences, VR’s unique ability to drive engagement between customers and products means it…
