The 5 Best Discount Strategies To Get Shoppers Spending This Black Friday! The Black Friday sales period is a huge opportunity for shopping centres and their stores to generate sales and increase brand awareness. With competitors going all in to appeal to potential customers, it’s now more vital than ever that your shopping centre stands…
For ‘Bentall’s Blooming Summer’ we crafted a program of weekly events on Thursdays and Saturdays throughout the summer holidays – including two specifically tailored for adults to broaden the audience appeal. The diverse array of workshops was designed to educate participants on sustainable practices and nurture creative skills. We also had roaming performers to captivate…
The Broadway pledged to their shoppers that they would pursue more sustainable options and invited them to join them in this commitment. This is an issue that is constantly at the forefront of people’s minds leaving them questioning how we can do more. With a larger organisation pledging this, it led to a community talking…
Making The Most Of Your Underutilised Retail Space In the age of online shopping, more and more stores are closing their doors and moving their business online. To keep up with modern shopping trends, shopping centres need to reinvent themselves in order to stay relevant and keep ahead of the competition, but with the decline…
Shopping Centre Customer Retention: What Keeps Shoppers Coming Back? Customer retention is important for any retailer, but ensuring that you maintain your customer base is even more critical to the ongoing success of shopping centres. Nurturing long-term customer relationships results in increased revenue, along with satisfied and loyal customers, through the effective implementation of consumer…
How VR Is Making Waves In Shopping Centre Marketing As marketing strategies continue to evolve, one fast-emerging avenue that businesses are beginning to use to boost sales can be found in the form of virtual reality (VR). Incorporating cutting-edge technology to intrigue audiences, VR’s unique ability to drive engagement between customers and products means it…
The History Of Shopping Centres In today’s modern world, shopping centres serve as beacons of entertainment, retail and social gatherings. They have evolved a lot since their conception, transforming from the enclosed concrete giants of the 1960s into unique locations which put customer experiences at the heart of their operation. But the look and feel…
Making The Most Of Back To School Season It’s that time of year when shoppers turn their attention away from summer savings and holiday hauls to start focusing on the new school year ahead. Whether your customers are scouring for stationery, browsing for bags, or searching for school uniforms, the back to school season presents a…
Five Marketing Ideas For Shopping Centres Increasing customer flow in shopping centres is a daily challenge for managers and retailers nationwide. Customers have higher expectations than ever before – it’s no longer enough to simply sell items face-to-face, as many visitors to shopping centres now want the ‘experience’ of shopping. Attracting potential shoppers requires a…
How To Design The Perfect Shopping Centre Website Shopping centre websites are very different from traditional web pages. Whereas retail shops are trying to encourage sales online, shopping centres need to encourage their customers to put down their phones and physically visit their stores. As online shopping becomes more popular, shopping centres risk falling behind…
