Three Experiential Retail Trends Taking Over Shopping Centres In 2025

While we’ve discussed recently how experiential marketing agencies are transforming retail spaces, the excitement has ramped up this year. As shoppers have come to expect retail experiences that engage, surprise and create connections, smarter centres have responded accordingly.

Here are three popular experiential retail trends that have shaped 2025 so far for customers, brands and landlords alike.

1) Social media collaboration

You’re already aware of social’s influence on retail, in terms of ‘viral products’ and the power of influencer marketing. But these days, the sway held by social media isn’t restricted to online only. More and more shopping centres in the UK are inviting content creators to take over physical retail spaces in the real world. This might involve pop-up boutiques selling their favourite brands, live masterclasses or meet-and-greet sessions to draw crowds.

The results are golden opportunities for brands to build buzz and reach new audiences. And for the influencers themselves, they’re a chance to connect with fans in person, creating connections beyond the screens. These collaborations are building and benefitting communities, via a blend of digital influence and in-person experience.

2) Creative pop-up experiences

If there’s one thing the UK shopping public loves, it’s an immersive pop-up retail experience. These vibrant mini worlds are appearing in centres all over the country, transforming traditional spaces into areas of delight and discovery. From rainforests to retro gaming arcades, these temporary environments are able to:

  • Showcase exciting new products and promotions
  • Inspire shareable moments for social media
  • Provide free entertainment for families wanting cost-effective experiences outside the home

And of course, the time-limited nature of pop-up experiences creates a sense of urgency, driving dwell time and spend.

3) Immersive digitalisation

Some forward-thinking shopping centres are now harnessing the power and popularity of augmented reality and mobile apps. The features unlocked by embracing such technology can turn retail spaces into interactive, playful adventures. For parents of children raised with the rewarding environments of online gaming and mobile apps, this is a huge advantage. As shoppers move through a centre, they can unlock AR features via their phones, participate in competitions, or earn digital rewards.

From footfall boosting treasure hunts, to in-store loyalty reward schemes, the possibilities of AR and gamification are wide and varied. But this extra engagement isn’t a gimmick – it’s a dual approach to giving customers the best experience, by blending both online and offline worlds. Brands are able to deliver key messages via tangible touchpoints, whereas digital overlays add fun, customisation and interactivity.

Ready to transform your empty space?

While the trends we’ve highlighted above have taken hold during 2025, experiential retail is a phenomenon that’s here to stay. In the face of rising rents and online shopping preferences, smarter retailers are investing to futureproof their offering. And by doing so, they’re delighting visitors, increasing reach and boosting visibility – if you’d like to know more, please contact us.