Shopping Centre Retail Concessions
Shoppertainment manages mall retail concessions for shopping centre clients across the UK.
With the popularity of online retailers continuing to rise, physical retailers face increasing challenges to attract customers. At the same time, shoppers expect more from retailers than ever before, which has led to some brands choosing to investigate new and innovative ways of enticing their customers to come and visit their shops. By incorporating smaller brands into larger stores, retail concession spaces are a way for both established or upcoming brands to benefit from increased footfall and exciting new products and shopping opportunities.
What Are Shopping Centre Retail Concessions?
Retail concessions are small, dedicated sections within larger stores which are used by another, often unrelated brand. You can think of a retail concession as a ‘shop within a shop’. Concession shops are a mutually beneficial retail solution for both brands involved, as the smaller store benefits from the increased exposure and foot traffic, whilst the larger store benefits from having leased the previously unused space.
Shopping centres are the perfect place to establish a retail concession. The wide variety of stores and businesses results in more opportunities to find brands with overlapping values and practices. With extensive experience in the shopping centre promotional sector, we can find the perfect place for your concession store to help with the development and implementation of your brand into its new ‘home within a home’.
The Benefits Of Shopping Centre Retail Concessions
For Established Retailers
In cases where the existing shopping space has under-utilised sections of their store, a retail concession can turn empty space back into a usable area. This can increase profitability, as well as improve the atmosphere and overall feel of the shop, enticing more customers back in through your doors to see what’s new.
Offering exclusive products, services and deals is a key way of driving purchases for many businesses. Customers will be more likely to visit your store if they know they won’t be able to find the concession shop anywhere else, with the two customer bases overlapping to further increase sales.
For Concession Retailers
Partnering with a larger shop to set up a small store inside their retail space means the retail concession shop is able to take advantage of the increased foot traffic. Whilst shoppers might not initially have come to buy items from the concession store, UK shoppers love finding hidden gems, and won’t be able to resist the pull of a new and exciting shop appearing inside their familiar store.
More shoppers brings more exposure for you and your brand, which also means more sales in turn. As people start to get to know your business, your community and customer base will grow, but it can be challenging to establish your brand without having a physical presence. Using a unique concession store as a basis, brands can increase customer awareness and trust.
Learn More About Shopping Centre Retail Concessions!
If you think retail concessions have the potential to benefit your brand, get in touch with our team of experts. We are always on hand to provide help and support, and we can answer any questions you may have about the process of establishing the perfect retail concession. Email us with your questions or call us today to find out more information.