SHOPPING CENTRE MARKETING
Building engagement, loyalty and understanding
At Shoppertainment, we offer all round, bespoke marketing strategies for shopping centres. This includes managing shopping centre marketing budgets, creating full campaigns that include a varied marketing mix and driving innovative shopping centre marketing events.
Our strategies dramatically improve footfall and dwell time, thereby increasing spend. Furthermore, our team has extensive experience in organising exhilarating events in shopping centres, full rebrands, creating websites and managing social media.
HOW CAN MARKETING HELP SHOPPING CENTRES?
The shopping centre industry is an incredibly competitive and diverse market that is constantly evolving. Marketing can help centres to compete in this environment by providing a strategy that adapts to new needs. This therefore helps centres stay current and attract and keep new customers and tenants.
Shopping centre marketing can help increase your brand exposure and help you to build a relationship with not only your local community but also the wider public. Consequently, this attracts new shoppers to your centre.
Furthermore, in an increasingly competitive market it’s important people are not only aware of your shopping centre but also understand it.
Shopping centres should be customer-centric. This means that every decision malls make has to have its customers at its heart. By helping you understand your audience better, shopping centre marketing can help you to optimise the customer experience.
In turn, this will increase footfall, frequency of visits and dwell time, leading to a boost in customer spending.
By investing in a strong marketing strategy from the offset, centres can ensure deliverable and appropriate targets are in place from the get go. This is important because it allows shopping centres to easily see what impact their efforts have had so that they can adapt their strategy accordingly.
A strong marketing strategy can help your centre to build a distinct personality, allowing it to establish itself as a part of the community and stand out from competitors.
This could be through a number of strategies such as utilising mall promotional space, a diary of unique shopping centre events, clever and engaging social media content and consistently assisting retailers through a tenant liaison.
Marketing can be combined with PR to provide an integrated campaign designed to maximise your shopping centres exposure. By combining the efforts of PR and marketing and utilising the relationships we have with regional press, we can maximise the coverage your centre achieves.
Successful marketing involves:
- Setting goals
- Finding and understanding your audience
- Developing a marketing strategy
- Engaging your followers
- Sparking conversations
- Providing customer service
- Delivering valuable content
- Listening to your market
- Following shifts and trends
- Measuring your impact
- Analysing the results of your efforts
- Continuously optimising your strategy
- And sometimes, it also means being prepared to handle critics.
Our marketing strategies dramatically improve footfall and dwell time, thereby increasing spend.
Our digital hub is open 7 days a week 24 hours a day and is here to create, curate and collate content that will reach your audiences.
We design digital strategies for social media, email marketing, website management, data capture, SEO and brand awareness while using analytics to create a more in- depth picture of your audience and their specific needs.
Shopping Centre Marketing and Commercialisation
We fuse together marketing and commercialisation to create an event that increases footfall and promotes awareness of the centre, whilst also generating income. We develop bespoke promotions that are self-funding but also maximise marketing budgets.
This marketing and commercialisation fusion creates a win-win situation: happy shoppers with a positive event experience and Landlords receiving extra income.
Find Out More
GET IN TOUCH TODAY
We’re based in Spring Gardens in the heart of Manchester City Centre however we work across the UK. If you would like to speak to us about how we can work with you on shopping centre marketing, please don’t hesitate to get in touch.
55 Spring Gardens, Manchester, M2 2BY
0161 817 5221