Scan the Calendar for Inspiration
By arranging events that coincide with dates that traditionally see an upturn in shopping, you can capitalise on the increased visitor numbers. Mother’s day, Easter, and of course, Christmas, are just some of the recurring calendar staples that see people looking for inspiration. If your event can tie-in with these themes and also highlight your products and promotions, you might even lift the moods of bored and frustrated shoppers.
Appeal to Children
It’s hardly a revelation – but kids get bored quickly being dragged around shops that don’t offer much for them in the way of entertainment or distraction. But if your event incorporates something that makes your retail space stand out to children, you’ll likely attract adults grateful for the break. Whether it’s with much-loved characters, or offering larger scale play options, by giving the kids what they enjoy, you’ll create an event that adults talk about.
Boost Loyalty
By holding events that become something to look out for, for families, foodies, or niche shoppers, you can position your space as somewhere to come back to. If someone tasted something amazing at your event, or learnt a new makeup technique, or simply had 15 minutes without kids complaining, they’ll remember. And people who’ve had a positive experience at a shopping event are likely to tell other people, which might mean they come back with friends next time.