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LONDON SHOPPING CENTRE EVENT: TOY TESTING FOR KIDS

The London shopping centre event was part of a larger ‘Family Festival’ campaign held in Edmonton Green Shopping Centre for three consecutive Saturdays during the month of August. The aim was to attract families throughout the summer into the centre and help to keep children entertained.

London shopping centre event

EVENT CONCEPT

The intention of this campaign was to provide entertainment and activities for all of the family, from kids to the big kids, during the summer holidays. The event centred around children being given the opportunity to test out a series of different toys provided by some of the top retailers, including Argos and Wilkos. Following this, they were asked to vote for their favourite.

Furthermore, the event featured a giant ball pit filled with over 50,000 balls for all the family to enjoy. The event was very well received with shoppers of all ages loving the giant ball pit. Meanwhile, children enjoyed dressing up in lab coats and playing with the summer’s hottest toys.

London shopping centre event

THE RESULT

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