SUSHI KIOSK IN BRADFORD
Shopping Centre Commercialisation
The Little Lotus sushi kiosk in Bradford shopping centre, The Broadway, was one of the brand’s original ventures.
The main aim of the brand was expansion. Therefore, to have a kiosk in a shopping centre such as The Broadway was the best way to achieve this as shopping centre kiosks give access to ample visitors with little overheads.
The Bradford shopping centre has a weekly footfall of 200,000 and over 70 shops and eateries. Since opening, Little Lotus has had a significant impact in terms of enhancing and diversifying the food offering within the food court by providing a modern fresh and healthy alternative to fried food. Consequently, the food kiosks has reaped the benefits of increased income and widespread brand awareness.