In November 2017, Stratford Shopping Centre asked shoppers to rethink remembrance. They did this by joining forces with the Royal British Legion to populate a unique 7ft perspex totem with poppies that consumers could personalise with a heartfelt messages in return for a donation.
As a community focussed Shopping Centre, Stratford Centre wanted to bring together all generations in the community. They did this through working with local stakeholders to give back to a charity that is close to everyone’s hearts. Overall, over 700 messages were left on the wall with a poppy raising a total of £2,066 for the Royal British Legion.