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SHOPPING CENTRE MARKETING LONDON

Stratford Shopping Centre

STRATFORD REMEMBERS

In November 2017, Stratford Shopping Centre asked shoppers to rethink remembrance. They did this by joining forces with the Royal British Legion to populate a unique 7ft perspex totem with poppies that consumers could personalise with a heartfelt messages in return for a donation.

shopping centre marketing London

EVENT CONCEPT

As a community focussed Shopping Centre, Stratford Centre wanted to bring together all generations in the community. They did this through working with local stakeholders to give back to a charity that is close to everyone’s hearts. Overall, over 700 messages were left on the wall with a poppy raising a total of £2,066 for the Royal British Legion.

shopping centre marketing London

THE RESULT