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STRATFORD LIGHT SWITCH ON

Stratford Shopping Centre in London once again held their annual Christmas light switch on featuring performances from a number of acts including X factor finalists LMA Choir.

shopping centre marketing London

EVENT CONCEPT

As a community-based centre, Stratford wanted to provide an evening of entertainment for shoppers that would get everyone in the Christmas spirit. Building on the event concept from previous years, a number of family orientated and roaming acts were joined by X Factor finalists performing on stage as well as performances from Disney princesses, gymnasts, stilt walkers, Mary Poppins and even the Greatest Showkids Dance Group.

The centre has a great relationship with the local BID, Stratford Original, and regularly meets with them and other local stakeholders to involve them as much as possible in events. At the Stratford Light Switch on, a local theatre group entertained shoppers and promoted a pantomime being shown locally.

Stratford Light Switch On

THE RESULT