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STRATFORD SHOPPING CENTRE REMEMBRANCE EVENT

In November 2017, Stratford Shopping Centre asked shoppers to rethink remembrance. They did this by joining forces with the Royal British Legion to populate a unique 7ft perspex totem with poppies that consumers could personalise with a heartfelt messages in return for a donation.

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EVENT CONCEPT

As a community focused Shopping Centre, Stratford Centre wanted to bring together all generations in the community. They did this through working with local stakeholders to give back to a charity that is close to everyone’s hearts. Overall, over 700 messages were left on the wall with a poppy raising a total of £2,066 for the Royal British Legion.

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THE RESULT

Shopping centre events are a great commercialisation concept that help to bring communities together. The shopping centre remembrance event in Stratford was ideal for bringing the community together at a poignant time of remembrance.

Watch the video below to see the highlights from the remembrance event.

To find out more about our shopping centre events, fill in the form below.