SHOPPING CENTRE EVENT IN WIGAN
Grand Arcade's 10th Birthday Bash
There was a double celebration to be had when Grand Arcade celebrated its 10th Birthday; Shoppertainment had also been working with the centre for 10 years! We launched an extra special shopping centre event in Wigan to mark the occasions!
The centre wanted to mark the occasion with an event that the whole community could enjoy. The team created an event that tied in with the launch of the kids club and mascot, Freddy the Cat.
A spend incentive was introduced that included gift cards and a giant timeline was installed showing a selection of the marketing campaigns and memorable moments that had been made at the centre over the past decade.
Shopping centre events work especially well when celebrating a milestone for shopping centres, and what better excuse than a birthday!
Our shopping centre event in Wigan celebrated the life of the Grand Arcade to provide a sense of coming together for the community. The event also generated footfall and revenue for existing retailers as well as creating opportunities for event entertainers and traders.