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QUEENSMERE SHOPPING CENTRE EVENT

FUN, QUIRKY AND A GREAT PHOTO OPP!

In order to attract more visitors and encouraging repeated visits throughout the summer and to create an eye-catching event that provided a unique customer experience, our commercialisation team hosted the Queensmere’s Bonkerz Balloons event.

Queensmere's Bonkerz Balloons

QUEENSMERE’S BONKERZ BALLOONS: EVENT CONCEPT

As a community focused shopping centre, Queensmere Observatory wanted to provide the community with fun and unique events during the summer holidays and to give Slough something it had never experienced before. Seen on America’s Got Talent, wearable balloon characters are the new modern twist on the traditional balloon modellers with this event featuring characters such as a cupcake, a gummy bear and a monkey. Queensmere’s shopping centre event included parades through the shopping centre, a chance to meet and get photos with the characters and an inflatable photo station complete with balloon props for shoppers to take quirky photos in.

queensmere's bonkerz balloons

THE RESULT

Shopping centre events provide great fun for all the family, especially during the school holidays. Helping to boost footfall and provide family-friendly, free entertainment, they are beneficial for the local community and traders.

The Queensmere shopping centre event was a great success, boosting the centre’s footfall, revenue and sales as well as providing some fun for local kids and families.

See the results for yourself in our video below.

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