UK’S FIRST PEAKY BLINDERS POP UP BAR IN LIVERPOOL
An excellent commercialisation opportunity
A UK first came to St John’s Shopping Centre in the form of a mobile Peaky Blinders pop up bar in Liverpool. This is the only mobile bar licensed to sell the official Peaky Blinders branded alcohol such as Peaky Blinder Spiced Dry Gin and Peaky Blinder Black Spiced Rum.
Shoppertainment worked with Street Kings to bring their mobile bar to a number of different centres across the UK. One of the centres the team identified was St Johns Shopping Centre in Liverpool, as the show filmed several scenes in the city. Plus, the team behind the bar are from Liverpool so wanted to launch their concept here.
The bar provided shoppers with a unique experience and went on to have massive success. It was even being named as one of the seasons ‘must have’ bars for festivals, outdoor events and weddings.
Plus, the bar contributed to increases in football and dwell time at every centre it visited, as well as being a commercialisation success for landlords and the Street Kings team. The bar attracted over 3,000 visitors during the four days it was in place and gained national media coverage. St John’s shopping centre also reported a 35% increase in sales due to the increased footfall from the event.