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Janet Monks Chats to Revo about Generation Z and the Experience Economy

Director Janet Monks explains to Revo what the recent shift in generational dominance means for retail and the current ‘Experience Economy’.

It’s a common news trope that millennials have killed off every industry from diamonds to napkins. But now there’s a new generation on top and, unlike their predecessors, reports show they are responsible for a period of growth, rather than decline. That’s because Generation Z are a significant driving force behind our current ‘Experience Economy’. At least according to their spending habits.

Want to find out more? Read Janet Monks’ full Revo article here.

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