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INCREASING USER ENGAGEMENT

12 Wins of Christmas

The digital team created the 12 Wins of Christmas campaign for five different centres to run during the month of December. The competition was aimed at increasing user engagements and building a new GDPR compliant database for each centre, taking the form of an interactive advent calendar integrated into the centre’s Facebook pages. Each advert calendar was individually designed in-house by our creative team.

Located across the UK, the five centres that we ran the competition with were; Birchwood, Grand Arcade, Fareham, Stratford and Charter Walk.

increasing user engagement

THE RESULTS

The digital team created the 12 Wins of Christmas campaign for five different centres to run during the month of December. The competition was aimed at increasing user engagement and building a new GDPR compliant database for each centre, taking the form of an interactive advent calendar integrated into the centre’s Facebook pages. Each advert calendar was individually designed in-house by our creative team.

Located across the UK, the five centres that we ran the competition with were; Birchwood, Grand Arcade, Fareham, Stratford and Charter Walk.

Each shopping centre had on average:

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New Followers