HARPUR SHOPPING CENTRE EVENT
EVENT OVERVIEW
To celebrate the official opening of the highly anticipated refurbishment, we put on a special Harper Centre Shopping Centre Event. This consisted of a colourful show that created an energetic and exhilarating weekend of activities for the people of Bedford.
EVENT CONCEPT
As a community based Centre, Harpur wanted to provide shoppers with an event that was filled with an array of entertainers that were guaranteed to get crowds involved. But, the team also wanted to highlight the Centre as a lifestyle and community hub. Shoppertainment organised a number of exotic, carnival themed acts such as show girls, a samba band and a glamourous face painting station.
The Harpur shopping centre event also featured commercialisation traders, with relevant brands such as Bedford-based Bruno’s Brazilian Soccer School.
THE RESULT
We are experts at planning and hosting shopping centre events which boost footfall, shopper engagement and sales. The Harpur Shopping Centre Event was no different. The event was a huge source of excitement in the Bedford community, providing a fun day out for all the family. Meanwhile, traders noted increases in sales and footfall throughout the event.
To find out more about the event’s success, watch our video below.