There was a double celebration to be had when Grand Arcade celebrated its 10th Birthday; Shoppertainment had also been working with the centre for 10 years!
10TH BIRTHDAY BASH
The centre wanted to mark the occasion with an event that the whole community could enjoy. The team created an event that tied in with the launch of the kids club and mascot, Freddy the Cat.
A spend incentive was introduced that included gift cards and a giant timeline was installed showing a selection of the marketing campaigns and memorable moments that had been made at the centre over the past decade.