Shopping Centre Commercialisation Peterborough
Ever eaten your dinner on a double-decker bus? Well now you can thanks to Gourmet Burger Bus that is open at Serpentine Green Shopping Centre.
Shoppertainment worked with the centre’s landlord to transform space in the centre’s car park into a commercialisation opportunity that was the perfect fit for the bespoke ‘bus’ diner.
Gourmet Bus is the UK’s only dining experience of its kind in the UK. Food commercialisation opportunities provide ample benefits for shoppers and traders alike. For shoppers they provide a unique retail experience, providing convenience and enjoyment as they can shop and dine in one place. For traders, they help to boost income and revenue without requiring large overheads.
Since opening in 2017, the diner has amassed great success, having over 3000 customers within a few weeks of opening . Furthermore, regular customers include big names, such as ex Dragon’s Den star James Can and England Cricketer Moin Ali.
The bus has contributed greatly to increases in footfall and dwell time at the Peterborough shopping centre, as well as being a true commercialisation success!