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SHOPPING CENTRE REBRANDING ST HELENS

THE BRIEF

St Helens is a town with a rich heritage, being a huge part of the industrial revolution especially within the glass industry.

With this in mind, the creative team were asked to develop a new brand identity for the centre including a logo that had an immediate link to St Helens.

Celebrating 150 Years of St Helens Shopping Centre Rebranding
Shopping Centre Rebranding
Shopping Centre Rebranding
Shopping Centre Rebranding

THE RESULT

The logo is centred around Church Square being the heart of the community. In order for shoppers to take ownership, the letters ‘UR’ in ChURch Square, are capitalised so everything from event posters, social media artwork, opening hours (basically anything that includes the logo) will have a personal feel.

The background of the poster artwork subtly links back to the glass making industry the area is known for. As the centre is owned by the Council, the team decided that using the council’s glass graphic would help to integrate the centre with all the events and development going on around St Helens.