With St Helens celebrating 150 years since receiving its official town status, Church Square Shopping Centre wanted to deliver a number of events that celebrated St Helens’ unique heritage and its people.

The events team delivered a total of eight events across a number of months. These brought all ages of the community into the centre and left lasting mementos that can be enjoyed by everyone who visits.

Celebrating 150 Years of St Helens Shopping Centre Rebranding

To honour St Helens’ heritage of glass-making, Church Square partnered with World of Glass to put on a festival of glass activation. This included crazy fairground mirrors and a workshop where children could design their own stained glass panel.


Using the hashtag #150Memories shoppers were encouraged to share photos of their memories of St Helens. These would then become part of a hashtag mosaic that is now permanently displayed in the centre.

The team partnered with Apprentice star Soloman Akhtar to create the artwork using his mosaic software to incorporate the 1400 photos that were shared for inclusion. Everyone who uploaded a photo with the #150Memories was also entered into a prize draw to win a St Helens themed hamper complete with tickets to local attractions such as Knowsley Safari Park.


Church Square regularly work closely with the local rugby club. Therefore, in order to commemorate St Helen’s passion for the sport the team organised a scavenger hunt throughout the centre where shoppers had to find images of rugby balls hidden in retailer’s windows. Every entrant on the day received a Saints RLFC poster kindly donated by the rugby club. There was also additional entertainment with the ‘Mini Angels’ cheerleading club performances.


Church Square partnered with local schools and colleges to design a series of window vinyls based around the theme ‘150 years past and present’.

Students were encouraged to be as creative as possible with their designs. Some featured historical designs of the town and others showed a more modern look at the town. A few designs even featured a futuristic concept of what the students thought St Helens would look like in another 150 years. The final designs were placed in the windows of vacant units.

Other events included a Heart of Glass workshop with local artist Kate Hodgson, a 150 themed Rugby shirt design competition and the giant Christmas present box which was part of the centre’s light switch on event.

Celebrating 150 Years of St Helens


We have worked with Church Square for many years, organising successful events, and the 150 year event was no different.

Carried out over 8 months the celebratory event had someting for every age and interest and received great engagement from the community. Throughout the events, retailers nticed increased  footfall and sales which has continued even after the events have finished, proving the long-standing benefits of shopping centre events.

To see the full success of the events, check out our images below.

Contact us to find out more about our marketing services.