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BLACK FRIDAY

Clare Andrew Talks To Revo

Clare Andrew talks to Revo about how retailers need to adapt their Black Friday sales strategies and sell the experience to keep shoppers interested.

Shoppers are no longer just looking to shop, they can do that whenever they want. With a few taps of their fingers they can browse any number of stores and more often than not find what they want and a discount to boot. If stores want to be able to compete with this, they need to be offering customers something they can’t get online; an experience..

Read the full blog here

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