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Improving literacy

IN THE LOCAL COMMUNITY

As part of Belle Vale Shopping Centre’s strategy to improve literacy in the community, the centre and Shoppertainment provided activities and free reading resources that would get shoppers and their families reading.

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EVENT CONCEPT

A vacant unit in the centre was transformed into a book swapping library and dynamic learning hub. This was also used for local school children, residents and shoppers. The Big Little Library (BLL) was open for three months and in this time over 10,000 free books were swapped.

THE RESULTS

Footfall increased by 7.2% and over 3,500 visitors experienced the BLL. Due to its success, a permanent reading area has been created in ‘Community Corner’ as a resource for the public. Furthermore, the library returned to the centre for a second time for a six month period.

shopping centre commercialisation in Liverpool
shopping centre commercialisation in Liverpool