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BARGATE QUARTER HOARDING COMPETITION

THE BRIEF

In order to raise the profile of the Bargate Quarter and generate engagement within the local community, the team launched a photo competition focusing on the city itself and celebrating what makes Southampton special. Entrants were asked to submit a photo that summed up ‘What Southampton Means To You.’

The competition ran for one month and saw a variety of entries from all ages. To promote the competition to as wide an audience as possible, adverts were used on the local newspapers website and Facebook pages for four weeks, as well as being shared on the development’s social media platforms.

creative flyer for barton quarter
bargate quarter
bargate quarter
bargate quarter
bargate quarter
bargate quarter
bargate quarter

THE RESULT

The online advert was seen by over 30,000 people. The newspaper also shared the advert across their social media where the post received over 250 comments, likes and shares as well as 898 post clicks. A total of six entries were chosen to be installed on the hoarding around the development. The lucky winners were photographed in front of their photos by the local press. Read the full story here.