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FOOD FESTIVAL IN HULL

Are You Hungry Hull?

Shoppertainment created the ‘Are You Hungry Hull’ food festival for St Stephen’s Shopping Centre in Hull. The intention was to drive footfall and increase shopper engagement. Featuring over 15 independent food traders the food festival was the first of its kind to be held at St Stephen’s and utilised unused space within the Centre.

We were responsible for creating and designing the ‘Are You Hungry Hull’ brand and managing all aspects of the food festival including social media. The festival was originally planned as a one-off event. However, to accommodate interest from the traders the event had to be extended to multiple dates throughout the summer.

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RESULTS OF THE FOOD FESTIVAL IN HULL

 With coverage in the local press and excellent brand management, the first ‘Are You Hungry Hull’ was an incredible success. As a commercialisation opportunity, the food festival was a success for the public as well as traders.

For the two days that the festival was in place, St Stephen’s saw a footfall increase of 12.7% week on week. Meanwhile, footfall increased 34.9% year on year. In addition, response from the public was extremely positive with many people asking when the next event would be taking place.

At Shoppertainment, we are experts in shopping centre commercialisation and help to boost shopping centre footfall and revenue. Our commercialisation service incorporates a range of different services from shopping centre kiosks to pop up bars. You can find out more about shopping centre commercialisation here.