A Night (Morning) at the Museum!
On Wednesday 5th April, the Shoppertainment team attended the 2017 Revo Opal Awards at the British Museum in London.
The Opal’s are the only awards programme to encompass and reflect the breadth and scope of commercialisation activity in the UK and over the past 12 months we have certainly been part of some great commercialisation incentives.
The breakfast ceremony was hosted by comedian and I’m a Celebrity runner- up, Joel Dommett who managed to bring the audience to life despite the early start and some of his punch lines certainly were a talking point amongst guests.
At Shoppertainment we attend events throughout the year, so many we lose count, but one thing that makes an event enjoyable is the venue. The British Museum immediately wowed the team and despite being half asleep from a 5am alarm, they couldn’t help but want to explore the Great Court before venturing down to the lecture theatre where the presentation took place.
Revo’s President, Giulia Bunting, discussed Revo’s renewed focus on all the people and businesses in the retail property and placemaking communities in her opening speech, tying in well with the venue.
Two of the awards were lucky enough to be shortlisted – An African Adventure at Exchange Ilford and Pieroth’s Wine Festival across multiple locations. We are pleased to say our African Adventure campaign received a Highly Commended award in the ‘Under 500,000 sq ft’ experiential category.
We worked alongside World Vision and their ‘Journey of Hope’ experience at the Exchange Shopping Centre, Ilford. The judges said the event was a great concept and liked the ambition to involve the local community. The real experience meant awareness of the issues faced by people living in countries like Sierra Leone, could be shown through direct interaction with customers.
The morning ended with the team getting pictures with the lovely Joel – a highlight of their morning!
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