This month we have been chatting to Shopping Centre Magazine about community engagement campaigns and the importance of nurturing relationships with communities surrounding shopping centres. Read the full feature here:
A big inflatable peach popped up in Belle Vale Shopping Centre, Liverpool, on the 15th April to host a series of children’s events that aimed to not only educate the younger generations of the importance of doing all they can to help the environment, but was also part of the centre’s wider aim to encourage a sense of ownership for the environment. The event was featured in Tactics Magazine and included a pledge wall where shoppers could write down their sustainable contributions such as switching lights off and using recyclable shopping bags!
We are pleased to announce that our ‘An African Adventure’ event at the Ilford Exchange received a Highly Commended award in the Experiential category at the Revo Opal Awards breakfast on April 5th. We worked alongside World Vision’s ‘Journey of Hope’ campaign and created a half day African workshop to give children the chance to learn about Africa and the living environments of African families.
Some of the team were also lucky enough to get a photo with host and I’m A Celeb star Joel Dommett!
This year the Shopping Centre Management Conference (SCMC) returned to Brighton on the 22nd and 23rd March for two days of networking and some good old fun! Team Shopp had a great two days and let their hair down. Visit our social media pages to see the photos. Bring on the next event!
We’re discussing how to tackle marketing planning in February’s issue of Insider North West. We believe driving a consistent message is key. Read the full feature here.
As of Monday 28th November 2016, Shoppertainment will be based at 55 Spring Gardens, Manchester, M2 2BY.
Waverley Mall has been shortlisted for a prestigious Gold Award by the British Council of Shopping Centres.
The Edinburgh mall has seen a £4million pound refurbishment that has secured the centre as a prime retail and F&B destination. Shoppertainment worked with the centre on its rebrand and launch event as well as its continued marketing and commercialisation strategy.
The centre was visited by the BCSC jury in October and we are all anxiously waiting until the winners are announced in December.
You might have heard but we held a party to remember after the BCSC 2016 with special guests Trevor Nelson and BGT’s Boogie Storm. Read our full party write up in the MEN here!
Shoppertainment’s digital marketing team worked with Marketgate Shopping Centre in Lancaster on a successful tactical social media campaign in conjunction with the launch of the new tenant anchor, Primark. Read the full story here.
Shoppertainment have started working with The Broadway Shopping Centre in Bradford. Read the full article here!
Shoppertainment’s Marketing Director, Stephanie Potter, was featured in Tactics Magazine. Print or Online? The Ad Debate…Read the full article here
The events team at Shoppertainment brought Alice in Wonderland to life at Stratford Centre, London, last weekend. With the Mad Hatter’s table, Alice and her friends, children were entertained for hours and the centre saw a 30% increase in footfall YOY! Visit our gallery to see some photos or follow us on Twitter @shoppertainmgmt for all event updates.
The biggest 10k in Europe saw 35,000 competitors take part in the 10km run on Sunday 22nd May and among them were Shoppertainment who scooped the crown for the fastest small business category for females as part of the 2016 BUSINESS CHALLENGE. Well done Becky, Katie and Emma
Full story here.
For photos of the event check out our Gallery page and also @shoppertainmgmt
We want to say a big congrats to our girl Jess! Jess is now the only female member of the BCSC Northern Region Golf Society and showed off her competitive skills at the first event last week coming in 4th place.
Shoppertainment are sponsoring the BCSC North v BCSC Midlands challenge on the 7th April. Keep your eyes peeled to see how Jess gets on.