income
EVENTS
Shoppertainment specialises in creating award-winning events that generate an income. In essence we fuse the events and commercialisation elements to create a campaign that increases footfall and promotes awareness of the centre.
Our experiential events directly engage consumers and invite and encourage consumers to participate in the evolution of a brand. Working closely with sponsors, brands and the centre team we develop bespoke promotions that are self-funding and also maximise marketing budgets.
ADDITIONAL INCOME
Shoppertainment works with a number of companies which offer a guaranteed income stream for indoor and outdoor media, we take care and manages all advertising and vending in-house.
- COIN OPERATED MACHINES – PHOTO BOOTHS – MASSAGE CHAIRS – DRINK & SNACK MACHINES – PHONE CHARGE MERCHANTS – AMAZON LOCKERS – ATM ISSUERS – TOILET VENDING -
CASE STUDY
Shoppertainment provided Merseyway Shopping Centre in Stockport with a fantastic eight-week fashion style event which paid for itself. Using mall income promotions and sponsors and involving retailers at the centre, Shoppertainment provided an award-winning event at no cost to the owner.
The fashion event was characterised by a number of qualities that made all of the difference in delivering a successful result for the centre and ensured that the event became a powerful marketing tool.
Shoppertainment won a BCSC Gold Award for Income Generation, as the income generated in effect paid for the promotion.
RESULTS
Ultimately the shopper experienced a large scale event, budgets were saved for the marketing team and the retailers benefited from the increase in footfall.
This cutting edge approach to income generation, brings together marketing and mall income thereby producing a ‘win-win’ solution that enhances the shopper experience.
If you have an idea that you would like us to explore please contact one of the team!